Parties’ advertising expenditure dropped by 64% over previous election

This is a drop of 63.56 percent.

According to data obtained by Radio Poland from Kantar Media, a company which specialises in monitoring advertising budgets in Poland, conservative opposition party Law and Justice (PiS) spent PLN 2.54 million on political advertising in 2015 (not including October).

This pales in comparison with what was spent in the prior general election campaign in 2011, when PiS had an advertising budget of PLN 22.10 million.

The Polish People’s Party (PSL) also saw its advertising expenditure shrink to under PLN 320,000 in 2015 from PLN 2.48 million in 2011.

The only major party in Poland not to drastically reduce it advertising campaign in terms of expenditure was Civic Platform (PO). The PLN 10.41 million it spent in 2015 was slightly slower than the PLN 11.85 million budget it had in 2011.

In the current election campaign, social marketing has played a major role, with Facebook, Twitter and other social media platforms being used by the parties.

In the 2011 elections, PiS lost to PO for the second time since 2007 when snap elections were called after PiS' two years in power.

According to opinion polls, PiS is likely to win the elections on Sunday 25 October, and be in a position to form a coalition government. (rg/rk)